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4 examples of clumsy title tags
A little while ago, we talked about 8 tips for the perfect title tag. Which provides us with a good excuse to also show you some examples of what not to do. 1. The root of all evil 2. Must remember to...
View ArticleCMSs don’t manage websites – people do
Creating content is fun The great thing about a content management system (CMS) is that it makes it really easy to create and publish content on your website. So that’s what most webmasters and editors...
View ArticleExperts don’t know everything, not even usability experts
Do experts know everything? 10 years ago I thought so. More specifically: I thought I knew everything. Surely my usability expertise, my deep knowledge of information architecture would be enough to...
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Description tag: what is it and why is it so important?
What is a description tag ? The description tag is a piece of html code that’s meant to give a short – you guessed it – description of a web page. The description tag is at the top of the page in the...
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This route is not available at the moment
Route planner Mappy had a strange message for me last week. What do you mean, this route is not available? Has the road gone missing? Was it destroyed by an earthquake? A tsunami? Has it been...
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12 tips for the perfect description tag
After reading ‘Description tag: what is it and why is it so important?’ you know what a description tag is and why it matters so much. But how do you write a good description tag? These 12 tips should...
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The people at Lego are slightly paranoid…
At Lego.com, people with perfectly innocent names like Massimo or Laetitia are considered perverts. As soon as your chosen user name contains certain, shall we say ‘improper’, letter combinations Lego...
View ArticleNavigation versus search
Is good navigation important? A client recently asked me: “Navigation, isn’t that a bit old hat? I mean, this is the time of Google. Doesn’t everybody just search?” No, they don’t. Good navigation and...
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Extremely advanced search
Finding the right holiday home isn’t easy. And the advanced search feature on Iha.com doesn’t make it any easier. Then again, maybe it’s handy if you’re looking for a lakeside cottage in the mountains...
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Useless overview pages at deSingel
Although research shows that users spend 80% of their time above the page fold, a lot of websites don’t really take that into account. The overview pages on the website of Antwerp art campus deSingel...
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5 tips to show users where they are on your website
Your homepage is not always the first page people see. Lots of visitors find your site via Google and immediately end up on a detail page. Or maybe they’ve clicked a link on another website. A link...
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Faceted search: 4 design tips
Faceted search: when and why? Faceted search helps people to look for things based on criteria that are important for them. In classic web navigation, the website determines the order of the choices....
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Analyse your own site search with Google Analytics
Why analyse your own site search data? What people use your search feature for says something about your navigation, homepage and overview pages. If those are all perfectly fine, chances are that very...
View ArticleAnalyse your site search to increase ROI
Why is it important to analyse your own site search? Knowing what people search for on your site is very, very interesting. After all, these people are already on your website. And they’re probably...
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Visa’s idea of safe: Internet Explorer 6
Visa describes Visa Online as “Your one destination for all your Visa business needs”. Sounds promising, doesn’t it? I thought so. Untill I actually tried to get into the European website. It didn’t...
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How to track down the least visited pages of your website and what to do with...
Too many pages makes life hard for your visitors Your website should focus on your users’ top tasks. Unfortunately, lots of websites don’t do that. They put everything they have ever done and more on...
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Title and description tags: a complete guide
1. What is a title tag? The title tag determines the name of a web page as it appears in Google. The content of the title tag plays an important part in the ranking a page gets in Google and Bing. 2....
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Registration kills conversion
Why is registration such a bad idea? 1. Are you registered or aren’t you? On a website that has registration, the order process usually starts by asking you whether you’re registered or not. Trouble...
View ArticleAnd the winners of the Belgian Usability Awards 2010 are…
On the eve of World Usability Day, 10 November 2010, the winners of the second edition of the Usability Awards were announced. 1. Belgium’s most user-friendly website (overall winner – public vote)...
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No 404 error page at Google?
Standard 404 page Had a bit of a scare this week. If you accidentally type in www.google.com/masp instead of www.google.com/maps, you get this: Not really what you’d expect from Google. What is a 404...
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